Leads go cold
You sent the proposal, meant to check back in, and then life happened.
For freelancers, consultants, and solo agencies
Never let a warm lead go cold because you forgot to follow up.
One simple daily list of who to follow up with next for freelancers, consultants, and solo agencies who hate CRMs. I am validating Followup Daily: a lightweight follow-up system that tells you exactly who needs a touch today without configuring a sales machine.
Validation waitlist now open
Built for solo operators
Founder pricing target: around $12/month
The problem isn’t finding leads. It’s remembering every next touch.
Most solo operators don’t need a heavy CRM. They need a dead-simple system that tells them exactly who to follow up with before another deal quietly dies in their inbox.
Free tools stay manual
Spreadsheets and reminders work until you’re juggling too many conversations.
CRMs are overkill
You shouldn’t have to configure a sales machine just to remember your next touches.
What I am validating first
The first version only needs to solve one job well enough that solo operators would pay for it: knowing exactly who needs a follow-up today without maintaining a full CRM. If this one job is not strong enough that you would pay around $12/month, I should not build the rest.
1
Capture the lead and one short note
No pipeline setup. Just enough context to remember why this person matters and when to follow up.
2
See one daily list of follow-ups
The core promise is a simple daily view or digest that tells you who needs attention before they go cold.
3
Close the loop quickly
Done, snooze, won, or lost. The product only works if it stays faster than your current hacky system.
Not another CRM
This validation is for people who keep bouncing off traditional sales tools because they are too much overhead for a solo business.
Typical CRM
- Pipeline stages to configure
- Admin work before value
- Built for teams and sequences
- Too much software for a simple follow-up problem
Followup Daily
- One list of who to follow up with today
- Fast setup for solo operators
- Simple enough to use every day
- Focused on not losing deals to forgetfulness